Listicle: 10 AI-Powered Tools Every GTM Team Should Try

Introduction: The AI Revolution in GTM Teams

Go-to-market (GTM) teams face unprecedented pressure to deliver results in a rapidly evolving business landscape. With digital transformation accelerating, AI-powered tools have emerged as essential assets for driving efficiency, unlocking insights, and delivering scalable growth. Whether you're in sales, marketing, customer success, or product, leveraging AI is no longer optional—it's a competitive necessity.

This comprehensive listicle explores ten cutting-edge AI-powered tools that every GTM team should consider. Each tool has been selected for its proven impact on sales acceleration, pipeline management, customer engagement, and strategic enablement. Read on to discover how these solutions can transform your GTM operations and help you outperform your targets.

1. Gong: Conversational Intelligence for Sales Excellence

Gong leverages AI to analyze sales calls, emails, and meetings, providing actionable insights that drive better outcomes. The platform transcribes conversations, identifies deal risks, and surfaces key trends, enabling GTM leaders to coach reps at scale and optimize messaging.

• Key Features: Real-time call transcription, deal risk alerts, conversation analytics, and keyword trend identification.

• Impact: Accelerates sales cycles, improves win rates, and delivers data-driven coaching at scale.

"Gong has fundamentally changed how we approach pipeline reviews and deal strategy." — Enterprise Sales Director

2. Clari: Revenue Operations and Forecasting Reimagined

Clari is an AI-powered platform that transforms revenue operations, forecasting, and pipeline management. By aggregating data across CRM, emails, calendar, and other systems, Clari offers a 360-degree view of the pipeline and predicts deal outcomes with remarkable accuracy.

• Key Features: AI-driven forecasting, pipeline health scoring, activity tracking, and risk assessment.

• Impact: Reduces forecasting errors, uncovers deal risks early, and aligns GTM teams around revenue goals.

"Clari’s AI gives us confidence in our forecast and highlights hidden risks." — VP of Revenue Operations

3. Drift: Conversational Marketing and Sales Automation

Drift empowers GTM teams with AI chatbots and conversational marketing tools that engage website visitors in real time. The platform seamlessly integrates with CRM and marketing automation platforms, qualifying leads and routing them to the right reps instantly.

• Key Features: AI chatbots, conversational landing pages, lead routing, and meeting scheduling.

• Impact: Increases qualified pipeline, shortens response times, and enhances customer experience.

"With Drift, our inbound conversion rates have doubled and our reps spend more time selling." — Director of Demand Generation

4. Outreach: AI-Powered Sales Engagement

Outreach uses AI and automation to help sales teams manage multi-channel prospecting at scale. The platform prioritizes tasks, sequences communications, and provides insights into engagement, enabling reps to focus on what matters most.

• Key Features: AI-driven sequencing, reply detection, sentiment analysis, and sales activity analytics.

• Impact: Improves rep productivity, increases touchpoints, and drives higher engagement rates.

"Outreach’s AI has streamlined our outreach and maximized our team’s efficiency." — Senior Account Executive

5. Salesforce Einstein: Smart CRM for Modern GTM Teams

Salesforce Einstein brings AI capabilities directly into the CRM, allowing GTM teams to automate tasks, predict outcomes, and personalize customer interactions. Einstein’s suite of tools includes opportunity scoring, lead prediction, and automated insights across the customer lifecycle.

• Key Features: Predictive lead and opportunity scoring, AI-powered recommendations, automated data entry, and analytics.

• Impact: Enables data-driven decision-making, enhances forecasting, and boosts rep effectiveness.

"Einstein’s predictive insights have transformed our sales planning and execution." — Director of Sales Enablement

6. 6sense: Account-Based Orchestration with Predictive AI

6sense leverages AI to deliver account-based marketing (ABM) and sales orchestration at scale. The platform aggregates intent data, website signals, and third-party insights to identify in-market accounts, prioritize outreach, and personalize engagement strategies.

• Key Features: Predictive analytics, intent data, account engagement scoring, and personalized campaign orchestration.

• Impact: Increases ABM ROI, improves targeting, and delivers more relevant buyer experiences.

"6sense’s AI helps us focus on accounts that are ready to buy." — ABM Program Manager

7. People.ai: AI-Driven Revenue Intelligence

People.ai uses AI to capture, analyze, and enrich go-to-market activity data. By mapping interactions across sales, marketing, and customer success, People.ai delivers actionable insights to drive pipeline growth and revenue acceleration.

• Key Features: Automated activity capture, relationship mapping, pipeline analytics, and coaching recommendations.

• Impact: Eliminates manual data entry, surfaces deal risks, and drives cross-team alignment.

"People.ai has given us unprecedented visibility into engagement across the buying journey." — VP, Sales Operations

8. Chorus: Conversation Analytics to Unlock Deal Insights

Chorus captures and analyzes sales calls, meetings, and demos using advanced AI. The platform provides coaching recommendations, identifies competitive mentions, and uncovers buyer objections—empowering teams to refine their messaging and win more deals.

• Key Features: Conversation transcription, objection tracking, competitive intelligence, and call scorecards.

• Impact: Accelerates onboarding, improves messaging, and increases win rates.

"Chorus’s analytics have helped us close more strategic deals and ramp new reps faster." — Enterprise Sales Manager

9. ZoomInfo: AI-Powered B2B Data and Intelligence

ZoomInfo combines AI-driven data enrichment, intent insights, and automated prospecting to fuel pipeline growth. The platform provides up-to-date contact information, company intelligence, and buying signals, enabling GTM teams to target the right accounts at the right time.

• Key Features: AI data enrichment, intent data, automated prospecting, and CRM integration.

• Impact: Enhances targeting, boosts list accuracy, and drives higher conversion rates.

"ZoomInfo’s AI insights have supercharged our account-based strategies." — Head of Growth Marketing

10. HubSpot AI: Smart Automation Across the Funnel

HubSpot AI brings powerful automation and intelligence to marketing, sales, and service teams. From predictive lead scoring to content optimization and chatbots, HubSpot’s AI tools streamline workflows and deliver personalized experiences at scale.

• Key Features: AI-powered lead scoring, chatbots, predictive analytics, and content optimization.

• Impact: Simplifies lead management, increases engagement, and drives end-to-end funnel efficiency.

"HubSpot’s AI has helped us automate routine tasks and focus on strategic growth." — Marketing Automation Lead

How to Select the Right AI Tool for Your GTM Team

The best AI tool for your GTM team depends on your specific objectives, tech stack, and maturity stage. Consider the following factors when evaluating solutions:

• Integration: Ensure seamless integration with existing CRM, marketing automation, and collaboration platforms.

• Usability: Prioritize user-friendly interfaces and customizable workflows to drive adoption.

• Scalability: Select tools that can grow with your team and adapt to changing business needs.

• Data Security: Evaluate each vendor’s approach to data privacy and compliance.

• ROI: Assess the potential impact on pipeline velocity, win rates, and customer satisfaction.

Most vendors offer free trials or demo environments—take advantage of these to validate fit before making a commitment.

Future Trends: The Evolving Role of AI in GTM

The next generation of AI tools will go beyond automation and analytics to deliver prescriptive recommendations, autonomous workflows, and hyper-personalized engagement. Expect to see deeper integrations across sales, marketing, and customer success, as well as advancements in natural language processing and generative AI. As GTM teams embrace these capabilities, those who invest early will secure a decisive advantage in the market.

Conclusion: AI as a Catalyst for GTM Success

AI-powered tools are redefining what’s possible for GTM teams. By leveraging solutions like Gong, Clari, Drift, Outreach, Salesforce Einstein, 6sense, People.ai, Chorus, ZoomInfo, and HubSpot AI, teams can operate smarter, close more deals, and deliver exceptional customer experiences. Start with the solutions that align closely with your current needs and scale over time as your organization’s AI maturity grows. The future of GTM is intelligent, data-driven, and powered by AI—don’t get left behind.