The Math Behind Competitive Intelligence for Upsell/Cross-Sell Plays

This article details how competitive intelligence can be mathematically modeled to drive upsell and cross-sell strategies in B2B SaaS. It explores key metrics, predictive models, and real-world examples for quantifying expansion opportunities. Emphasis is placed on leveraging AI and analytics to automate competitive data collection and scoring. Proshort's role in automating CI-driven expansion plays is also highlighted.