The Math Behind Deal Health & Risk for Multi-Threaded Buying Groups

This in-depth article explores the mathematical foundations of deal health and risk assessment in modern enterprise sales. It details how to map stakeholders, score engagement, and model risk in multi-threaded buying groups using quantitative frameworks. Actionable best practices and real-world examples help sales leaders operationalize these models for improved forecasting and win rates. The piece also discusses the role of AI and automation in scaling deal health analytics.