Top 10 Video Templates for Sales Enablement

Introduction: Video's Role in Modern Sales Enablement

Sales enablement has rapidly evolved, with video emerging as a cornerstone for education, onboarding, prospecting, and deal acceleration. For enterprise sales organizations, leveraging video templates increases consistency, efficiency, and engagement across the sales journey. Well-crafted video templates not only save time but also ensure brand and message alignment in every interaction—whether it’s a personalized outreach or a comprehensive onboarding walkthrough.

This comprehensive guide explores the top 10 video templates every enterprise sales enablement team should have in their toolkit. Each template example includes use cases, scripting guidance, best practices, and actionable tips to maximize impact. We’ll also highlight the unique advantages of using Proshort to streamline video creation, distribution, and analytics for sales teams.

1. Personalized Prospecting Introduction

Purpose & Use Case

The personalized prospecting introduction is designed for SDRs, BDRs, and AEs to break through inbox clutter and connect with prospects on a human level. It leverages video to put a face to the name and quickly communicate value propositions tailored to the recipient’s business challenges.

Template Structure

• Greeting and personal introduction

• Brief insight into the prospect’s company or role (personalization)

• Concise value proposition—how your solution addresses a specific pain point

• Call-to-action (CTA) for a meeting or demo

Sample Script

Hi [Prospect Name],
I'm [Your Name] from [Company]. I noticed your recent [event/initiative], and I think there's a great opportunity for you to [achieve X] with our platform. I'd love to share some ideas—would you be open to a quick call this week?

Best Practices

• Keep it under 60 seconds

• Use the prospect’s name and specific details

• Smile and maintain eye contact with the camera

• Close with a clear, low-friction CTA

2. Product Demo Walkthrough

Purpose & Use Case

Product demo walkthrough videos enable sales teams to showcase key features and benefits without scheduling a live session. These templates help standardize messaging and ensure consistent, compelling delivery every time.

Template Structure

• Brief introduction and agenda

• Step-by-step walkthrough of core features

• Real-world use cases and customer success stories

• Summary and next steps

Sample Script

Welcome! In this video, I’ll walk you through our platform’s top features, including [Feature 1], [Feature 2], and [Feature 3], and show how customers like [Customer Name] achieved [result]. Let’s dive in.

Best Practices

• Use clear visuals and screen recordings

• Highlight benefits, not just features

• Keep videos segmented by use case or persona

• Include captions for accessibility

3. Onboarding & Training Series

Purpose & Use Case

Onboarding new customers or sales reps is crucial for long-term success. Video onboarding templates ensure key information is delivered consistently and comprehensively, reducing time-to-value and enabling users to self-serve as needed.

Template Structure

• Welcome and platform overview

• Step-by-step setup guides

• Feature deep dives

• FAQs and troubleshooting tips

• Contact information for further support

Sample Script

Welcome to [Company]! In this series, we’ll help you get started, from setting up your account to mastering advanced features. Let’s begin with your first login.

Best Practices

• Break content into short, focused modules (2-5 minutes each)

• Include progress indicators and next steps

• Make it easy to revisit or skip ahead

4. Objection Handling & Competitive Positioning

Purpose & Use Case

Objection-handling videos arm sales teams with concise responses to common customer concerns and competitive threats. These templates can be shared internally for training or externally with prospects to reinforce your value proposition.

Template Structure

• State the objection or competitive claim

• Empathize and validate the concern

• Offer a clear, factual rebuttal with evidence

• End with a positive, forward-looking statement

Sample Script

You might be wondering how we compare to [Competitor]. While they offer [feature], our clients tell us they chose us for [unique differentiator], which led to [measurable result]. Let me show you how this works in practice.

Best Practices

• Address objections proactively

• Reference third-party data or testimonials

• Avoid negative talk or direct criticism of competitors

5. Customer Testimonial Story

Purpose & Use Case

Customer testimonial videos build trust and credibility at every stage of the funnel. A structured testimonial template helps sales teams capture authentic, persuasive stories that resonate with target audiences.

Template Structure

• Customer introduction and background

• The challenge they faced

• How your solution helped

• The results achieved

• Recommendation or final thoughts

Sample Script

I’m [Customer Name] from [Company]. Before using [Product], we struggled with [challenge]. Since partnering with [Vendor], we’ve seen [results], and I highly recommend them to anyone facing similar issues.

Best Practices

• Use real customers and unscripted language

• Include specifics (metrics, timelines, names where allowed)

• Show the customer’s face and environment if possible

6. Deal Recap & Next Steps

Purpose & Use Case

Deal recap videos ensure alignment after key sales calls by summarizing main points, decisions, and agreed-upon next steps. They foster accountability and keep momentum high, especially in complex, multi-stakeholder enterprise deals.

Template Structure

• Thank participants for their time

• Summarize discussion points and agreements

• List action items and responsible parties

• Outline next meeting or follow-up plans

Sample Script

Thank you for today’s productive discussion. To recap, we agreed on [X] and [Y], with [Person] leading [Action]. Our next step is to meet on [date] to review progress.

Best Practices

• Send promptly after the meeting

• Use visuals to reinforce key points

• Keep it concise (1-2 minutes)

7. Product Updates & Feature Launches

Purpose & Use Case

Regular video updates about new features, roadmap changes, or product enhancements keep customers and prospects engaged. These templates help communicate updates in a way that’s easy to digest and share.

Template Structure

• Brief context and significance of the update

• Demo or highlight of new features

• Customer impact and benefits

• How to access or activate the features

Sample Script

We’re excited to announce our latest feature: [Feature Name]. Here’s how it works and why it matters for your team.

Best Practices

• Use screen shares and product footage

• Focus on benefits and outcomes

• Include a CTA for feedback or further questions

8. Quarterly Business Review (QBR) Recap

Purpose & Use Case

QBR recap videos summarize achievements, usage metrics, and strategic recommendations for customers. They serve as a valuable touchpoint for strengthening relationships and identifying upsell or renewal opportunities.

Template Structure

• Thank the customer and set the agenda

• Review key metrics and outcomes

• Highlight wins and areas for improvement

• Suggest actionable next steps

Sample Script

Thank you for partnering with us this quarter. Here’s a quick review of your results and our recommendations for maximizing value next quarter.

Best Practices

• Personalize with customer-specific data

• Make it visual—charts, graphs, and screenshots

• Share links to supporting documentation

9. Proposal Walkthrough & ROI Justification

Purpose & Use Case

Proposal walkthrough videos help stakeholders understand key elements of your proposal, clarify ROI, and address any lingering concerns. They are especially valuable for deals involving multiple decision makers or remote buying committees.

Template Structure

• Brief context and proposal summary

• Key deliverables and timelines

• ROI calculations and case studies

• Next steps or CTA

Sample Script

In this video, I’ll walk you through our proposal, outlining the deliverables, timeline, and expected ROI based on similar customer outcomes.

Best Practices

• Use visuals (slides, charts, calculators)

• Address common questions proactively

• Invite feedback or questions at the end

10. Renewal & Expansion Pitch

Purpose & Use Case

Renewal and expansion videos help customer success and account managers communicate ongoing value and upsell or cross-sell opportunities. These templates foster customer loyalty and drive revenue growth.

Template Structure

• Thank the customer for their partnership

• Recap successes and key outcomes

• Present new features or solutions relevant to their goals

• Outline next steps for renewal or upgrade

Sample Script

We appreciate your partnership and want to highlight how [Product] helped you achieve [result]. Here are some new ways we can support your growth in the coming year.

Best Practices

• Personalize with customer results

• Frame expansions as value-driven opportunities

• Keep the tone consultative, not salesy

How to Deploy Video Templates at Scale

To maximize the impact of these video templates, sales enablement leaders should integrate them into CRM workflows, onboarding programs, and playbooks. Here are key steps for operationalizing video at scale:

• Centralize Templates: Store all templates in a shared, searchable repository for easy access.

• Train Teams: Offer regular training on best practices and template usage.

• Customize and Personalize: Encourage reps to personalize scripts and visuals for each recipient.

• Track Engagement: Use analytics to monitor which videos drive the most engagement and results.

• Iterate Often: Regularly update templates based on feedback and performance data.

Platforms like Proshort simplify the creation, distribution, and measurement of sales enablement videos, ensuring consistent branding and actionable insights across teams.

Conclusion: Transforming Sales Enablement with Video

Video templates are indispensable for enterprise sales teams aiming to drive engagement, accelerate deals, and improve enablement outcomes. From prospecting introductions to QBR recaps and renewal pitches, these top 10 templates provide a foundation for scalable, high-impact communication throughout the sales cycle.

Empowering your team with a robust set of video templates—and leveraging tools like Proshort—will help you stand out, shorten sales cycles, and deliver exceptional buyer experiences. Invest in video enablement now to future-proof your sales organization and achieve sustained growth in an increasingly digital marketplace.