Real Examples of Call Recording & CI Powered by Intent Data for Inside Sales
This article explores how inside sales teams achieve superior results by integrating call recording, competitive intelligence, and intent data. It includes real-world examples, best practices, and actionable workflows, illustrating how platforms like Proshort can improve win rates and accelerate sales cycles. Readers will gain insights into data-driven objection handling, personalized outreach, and the future of sales intelligence.
Introduction
Inside sales teams are under unprecedented pressure to engage smarter, close faster, and deliver value in every interaction. The convergence of call recording, competitive intelligence (CI), and buyer intent data is transforming how inside sales operates. By harnessing these technologies together, sales teams can uncover deeper buyer motivations, identify at-risk deals earlier, and personalize outreach with precision. This article dives deep into real-world examples, illustrating how leading inside sales organizations leverage call recording and CI solutions, powered by intent data, to elevate their performance and win more deals.
Why Call Recording, CI, and Intent Data Matter in Inside Sales
The Modern Inside Sales Challenge
Inside sales teams today juggle a complex technology stack, remote collaboration, and digital-first buyers who expect relevant, timely engagement. The traditional playbook—manual note-taking, relying solely on CRM fields, and anecdotal deal debriefs—no longer suffices.
Shifting to Data-Driven Sales
Call recording provides a reliable, objective record of conversations, eliminating gaps in memory and bias. Competitive intelligence platforms aggregate signals about competitors and market shifts, while intent data reveals the hidden signals buyers leave as they research, compare, and consider solutions online.
Synergy: The Power of Integration
When integrated, call recording, CI, and intent data create a feedback loop: intent signals trigger tailored outreach, call recordings capture nuanced buyer reactions, and CI contextualizes competitor mentions or objections in real time. This synergy empowers reps to align messaging, address specific pain points, and respond to competitive threats proactively.
Call Recording: The Foundation of Sales Conversation Intelligence
What Is Call Recording?
Call recording captures audio (and often transcripts) of sales calls, demos, and follow-ups. Modern solutions automatically transcribe, tag, and analyze these conversations, surfacing trends in buyer questions, objections, and deal progressions.
Enterprise Use Case: Enabling Consistency and Coaching
Onboarding and Coaching: Managers use call recordings to ramp new hires faster, providing real examples of top-performer calls and constructive feedback on live interactions.
Compliance and Quality: In regulated industries, call recordings ensure adherence to scripts and compliance requirements. They also provide a factual record in case of disputes or escalations.
Deal Review and Forecasting: Reviewing critical calls before forecast meetings helps leaders validate deal stages and identify risks missed in CRM updates.
Example: Scaling Coaching at a SaaS Leader
A leading SaaS company implemented automated call recording across its inside sales team. By tagging calls based on deal stage and outcome, managers identified patterns—such as specific product features consistently generating interest or confusion. Weekly review sessions using real call snippets accelerated the onboarding process and improved win rates by 12% within a quarter.
Competitive Intelligence (CI): Contextualizing Buyer Conversations
From Anecdotes to Actionable Insights
Competitive intelligence platforms monitor digital footprints: website visits, content downloads, product comparisons, and even news about competitor moves. When merged with call recordings, CI transforms scattered anecdotes into actionable insights.
Enterprise Use Case: Real-Time Competitive Objection Handling
Competitor Mentions in Calls: When a prospect mentions a competitor, the call recording is tagged automatically. CI systems fetch the latest updates about that competitor’s product, pricing, or recent deals, enabling reps to counter objections on the spot.
Playbook Personalization: Sales enablement teams use CI data to update objection handling guides and battlecards, ensuring reps always have the latest competitive responses tailored to what’s actually happening in the field.
Example: Winning a Competitive Bake-Off
An enterprise software vendor noticed a spike in competitor mentions during calls, flagged by their call recording platform. By cross-referencing CI data, they discovered a new competitor discount campaign. Equipping reps with this intelligence, they proactively addressed pricing concerns, reframed value, and won several deals previously at risk of churn.
Intent Data: Surfacing Hidden Buyer Needs
What Is Intent Data?
Intent data tracks digital signals—such as research activity, content consumption, and topic engagement—across the web and internal sites. Third-party intent data providers aggregate anonymized signals from target accounts, while first-party intent comes from your own website and marketing assets.
Enterprise Use Case: Prioritizing High-Intent Accounts
Account Scoring: Reps receive alerts when target accounts spike in intent—e.g., downloading multiple case studies or comparing pricing pages. These signals prioritize outreach and inform call prep.
Personalized Messaging: Reps tailor their messaging based on the specific topics or competitors the account is researching, as revealed by intent data.
Example: Accelerating Pipeline Velocity
A cloud services provider integrated third-party intent data with their CRM and call recording solution. When a prospect’s intent score spiked, a workflow triggered a personalized call. Reps referenced the specific topics the buyer had been researching, leading to a 30% increase in response rates and a 20% faster progression from first call to demo.
Integrating Call Recording, CI, and Intent Data: Real-World Workflows
Workflow 1: Triggered Outreach Based on Intent
Intent data signals high interest from an account (e.g., multiple visits to a competitor comparison page).
Sales rep receives alert and reviews previous call recordings with that account, noting prior objections or interests.
Rep initiates a call referencing both the recent research and past conversation context, using updated CI battlecards.
Call is recorded, transcribed, and added to the feedback loop for deal review and coaching.
Workflow 2: Competitive Objection Management
During a call, a prospect mentions a competitor’s new feature.
Call recording platform tags the mention automatically and surfaces relevant CI data in real time.
Rep addresses the objection using fresh intelligence and logs the response tactics used.
Enablement teams analyze call recordings to update playbooks and train the broader team.
Case Study: Proshort Accelerates Inside Sales with Integrated Insights
One standout example comes from Proshort, an AI-powered sales enablement platform. Proshort unifies call recordings, competitive intelligence, and buyer intent data into a single workflow for inside sales teams. At a global B2B SaaS company, Proshort’s platform identified a surge in competitor mentions just as intent data flagged increased research activity among several named accounts. Reps received actionable intelligence before every outreach, enabling them to preempt objections, deliver targeted messaging, and close deals that would have otherwise been lost to competitors. The result: a 25% improvement in win rates for high-intent accounts within six months.
Best Practices: Making the Most of Call Recording, CI, and Intent Data
Automate Tagging and Alerts: Use AI-driven platforms to automatically tag competitor mentions, objections, and key topics in call recordings for faster analysis.
Integrate Across the Tech Stack: Connect call recording, CI, and intent data with your CRM and engagement platforms for seamless workflows and reporting.
Continuous Enablement: Regularly update playbooks, battlecards, and training modules based on real insights from call recordings and CI trends.
Respect Privacy and Compliance: Ensure all call recording and data usage complies with regional and industry privacy regulations.
Challenges and How to Overcome Them
Data Overload
With so many signals—from recorded calls, CI feeds, and intent triggers—teams can quickly become overwhelmed. The key is to focus on actionable intelligence: set clear criteria for alerts, leverage AI summarization, and empower managers to filter noise from signal.
User Adoption
Change management is critical. Invest in training, showcase quick wins, and make integrated insights easy to access within existing sales workflows. Highlighting how tools like Proshort directly impact quota attainment accelerates adoption.
Maintaining Data Quality
Regularly audit and refine tagging rules, integration connectors, and data sources to ensure insights remain accurate and relevant as your market evolves.
Measuring Success: KPIs to Track
Call-to-Meeting Conversion Rate: Track how often recorded calls with intent signals lead to next steps.
Win Rate for High-Intent Accounts: Measure win rates for accounts flagged by intent data and supported with CI insights.
Objection Handling Effectiveness: Analyze call recordings to assess how quickly and effectively reps address competitive objections.
Ramp Time for New Reps: Monitor onboarding speed as new hires leverage call recordings and intent-driven playbooks.
Future Trends: AI and the Next Generation of Sales Insights
Predictive Analytics
AI is moving beyond descriptive analytics to predictive insights. Future call recording and CI platforms will forecast deal outcomes, suggest next-best actions, and even recommend personalized messaging based on evolving buyer intent.
Real-Time Coaching
Live call analysis—powered by AI—will deliver coaching prompts in the moment, helping reps navigate complex objections or competitive situations without missing a beat.
360° Buyer View
The convergence of call intelligence, CI, and intent data will create a holistic buyer profile, enabling true account-based engagement at scale.
Conclusion
The integration of call recording, competitive intelligence, and intent data is no longer a luxury—it’s the new standard for high-performing inside sales teams. By adopting best practices, leveraging unified platforms like Proshort, and measuring the right KPIs, organizations can unlock a new level of sales effectiveness, win more competitive deals, and accelerate revenue growth in a digital-first world.
Further Reading & Resources
Introduction
Inside sales teams are under unprecedented pressure to engage smarter, close faster, and deliver value in every interaction. The convergence of call recording, competitive intelligence (CI), and buyer intent data is transforming how inside sales operates. By harnessing these technologies together, sales teams can uncover deeper buyer motivations, identify at-risk deals earlier, and personalize outreach with precision. This article dives deep into real-world examples, illustrating how leading inside sales organizations leverage call recording and CI solutions, powered by intent data, to elevate their performance and win more deals.
Why Call Recording, CI, and Intent Data Matter in Inside Sales
The Modern Inside Sales Challenge
Inside sales teams today juggle a complex technology stack, remote collaboration, and digital-first buyers who expect relevant, timely engagement. The traditional playbook—manual note-taking, relying solely on CRM fields, and anecdotal deal debriefs—no longer suffices.
Shifting to Data-Driven Sales
Call recording provides a reliable, objective record of conversations, eliminating gaps in memory and bias. Competitive intelligence platforms aggregate signals about competitors and market shifts, while intent data reveals the hidden signals buyers leave as they research, compare, and consider solutions online.
Synergy: The Power of Integration
When integrated, call recording, CI, and intent data create a feedback loop: intent signals trigger tailored outreach, call recordings capture nuanced buyer reactions, and CI contextualizes competitor mentions or objections in real time. This synergy empowers reps to align messaging, address specific pain points, and respond to competitive threats proactively.
Call Recording: The Foundation of Sales Conversation Intelligence
What Is Call Recording?
Call recording captures audio (and often transcripts) of sales calls, demos, and follow-ups. Modern solutions automatically transcribe, tag, and analyze these conversations, surfacing trends in buyer questions, objections, and deal progressions.
Enterprise Use Case: Enabling Consistency and Coaching
Onboarding and Coaching: Managers use call recordings to ramp new hires faster, providing real examples of top-performer calls and constructive feedback on live interactions.
Compliance and Quality: In regulated industries, call recordings ensure adherence to scripts and compliance requirements. They also provide a factual record in case of disputes or escalations.
Deal Review and Forecasting: Reviewing critical calls before forecast meetings helps leaders validate deal stages and identify risks missed in CRM updates.
Example: Scaling Coaching at a SaaS Leader
A leading SaaS company implemented automated call recording across its inside sales team. By tagging calls based on deal stage and outcome, managers identified patterns—such as specific product features consistently generating interest or confusion. Weekly review sessions using real call snippets accelerated the onboarding process and improved win rates by 12% within a quarter.
Competitive Intelligence (CI): Contextualizing Buyer Conversations
From Anecdotes to Actionable Insights
Competitive intelligence platforms monitor digital footprints: website visits, content downloads, product comparisons, and even news about competitor moves. When merged with call recordings, CI transforms scattered anecdotes into actionable insights.
Enterprise Use Case: Real-Time Competitive Objection Handling
Competitor Mentions in Calls: When a prospect mentions a competitor, the call recording is tagged automatically. CI systems fetch the latest updates about that competitor’s product, pricing, or recent deals, enabling reps to counter objections on the spot.
Playbook Personalization: Sales enablement teams use CI data to update objection handling guides and battlecards, ensuring reps always have the latest competitive responses tailored to what’s actually happening in the field.
Example: Winning a Competitive Bake-Off
An enterprise software vendor noticed a spike in competitor mentions during calls, flagged by their call recording platform. By cross-referencing CI data, they discovered a new competitor discount campaign. Equipping reps with this intelligence, they proactively addressed pricing concerns, reframed value, and won several deals previously at risk of churn.
Intent Data: Surfacing Hidden Buyer Needs
What Is Intent Data?
Intent data tracks digital signals—such as research activity, content consumption, and topic engagement—across the web and internal sites. Third-party intent data providers aggregate anonymized signals from target accounts, while first-party intent comes from your own website and marketing assets.
Enterprise Use Case: Prioritizing High-Intent Accounts
Account Scoring: Reps receive alerts when target accounts spike in intent—e.g., downloading multiple case studies or comparing pricing pages. These signals prioritize outreach and inform call prep.
Personalized Messaging: Reps tailor their messaging based on the specific topics or competitors the account is researching, as revealed by intent data.
Example: Accelerating Pipeline Velocity
A cloud services provider integrated third-party intent data with their CRM and call recording solution. When a prospect’s intent score spiked, a workflow triggered a personalized call. Reps referenced the specific topics the buyer had been researching, leading to a 30% increase in response rates and a 20% faster progression from first call to demo.
Integrating Call Recording, CI, and Intent Data: Real-World Workflows
Workflow 1: Triggered Outreach Based on Intent
Intent data signals high interest from an account (e.g., multiple visits to a competitor comparison page).
Sales rep receives alert and reviews previous call recordings with that account, noting prior objections or interests.
Rep initiates a call referencing both the recent research and past conversation context, using updated CI battlecards.
Call is recorded, transcribed, and added to the feedback loop for deal review and coaching.
Workflow 2: Competitive Objection Management
During a call, a prospect mentions a competitor’s new feature.
Call recording platform tags the mention automatically and surfaces relevant CI data in real time.
Rep addresses the objection using fresh intelligence and logs the response tactics used.
Enablement teams analyze call recordings to update playbooks and train the broader team.
Case Study: Proshort Accelerates Inside Sales with Integrated Insights
One standout example comes from Proshort, an AI-powered sales enablement platform. Proshort unifies call recordings, competitive intelligence, and buyer intent data into a single workflow for inside sales teams. At a global B2B SaaS company, Proshort’s platform identified a surge in competitor mentions just as intent data flagged increased research activity among several named accounts. Reps received actionable intelligence before every outreach, enabling them to preempt objections, deliver targeted messaging, and close deals that would have otherwise been lost to competitors. The result: a 25% improvement in win rates for high-intent accounts within six months.
Best Practices: Making the Most of Call Recording, CI, and Intent Data
Automate Tagging and Alerts: Use AI-driven platforms to automatically tag competitor mentions, objections, and key topics in call recordings for faster analysis.
Integrate Across the Tech Stack: Connect call recording, CI, and intent data with your CRM and engagement platforms for seamless workflows and reporting.
Continuous Enablement: Regularly update playbooks, battlecards, and training modules based on real insights from call recordings and CI trends.
Respect Privacy and Compliance: Ensure all call recording and data usage complies with regional and industry privacy regulations.
Challenges and How to Overcome Them
Data Overload
With so many signals—from recorded calls, CI feeds, and intent triggers—teams can quickly become overwhelmed. The key is to focus on actionable intelligence: set clear criteria for alerts, leverage AI summarization, and empower managers to filter noise from signal.
User Adoption
Change management is critical. Invest in training, showcase quick wins, and make integrated insights easy to access within existing sales workflows. Highlighting how tools like Proshort directly impact quota attainment accelerates adoption.
Maintaining Data Quality
Regularly audit and refine tagging rules, integration connectors, and data sources to ensure insights remain accurate and relevant as your market evolves.
Measuring Success: KPIs to Track
Call-to-Meeting Conversion Rate: Track how often recorded calls with intent signals lead to next steps.
Win Rate for High-Intent Accounts: Measure win rates for accounts flagged by intent data and supported with CI insights.
Objection Handling Effectiveness: Analyze call recordings to assess how quickly and effectively reps address competitive objections.
Ramp Time for New Reps: Monitor onboarding speed as new hires leverage call recordings and intent-driven playbooks.
Future Trends: AI and the Next Generation of Sales Insights
Predictive Analytics
AI is moving beyond descriptive analytics to predictive insights. Future call recording and CI platforms will forecast deal outcomes, suggest next-best actions, and even recommend personalized messaging based on evolving buyer intent.
Real-Time Coaching
Live call analysis—powered by AI—will deliver coaching prompts in the moment, helping reps navigate complex objections or competitive situations without missing a beat.
360° Buyer View
The convergence of call intelligence, CI, and intent data will create a holistic buyer profile, enabling true account-based engagement at scale.
Conclusion
The integration of call recording, competitive intelligence, and intent data is no longer a luxury—it’s the new standard for high-performing inside sales teams. By adopting best practices, leveraging unified platforms like Proshort, and measuring the right KPIs, organizations can unlock a new level of sales effectiveness, win more competitive deals, and accelerate revenue growth in a digital-first world.
Further Reading & Resources
Introduction
Inside sales teams are under unprecedented pressure to engage smarter, close faster, and deliver value in every interaction. The convergence of call recording, competitive intelligence (CI), and buyer intent data is transforming how inside sales operates. By harnessing these technologies together, sales teams can uncover deeper buyer motivations, identify at-risk deals earlier, and personalize outreach with precision. This article dives deep into real-world examples, illustrating how leading inside sales organizations leverage call recording and CI solutions, powered by intent data, to elevate their performance and win more deals.
Why Call Recording, CI, and Intent Data Matter in Inside Sales
The Modern Inside Sales Challenge
Inside sales teams today juggle a complex technology stack, remote collaboration, and digital-first buyers who expect relevant, timely engagement. The traditional playbook—manual note-taking, relying solely on CRM fields, and anecdotal deal debriefs—no longer suffices.
Shifting to Data-Driven Sales
Call recording provides a reliable, objective record of conversations, eliminating gaps in memory and bias. Competitive intelligence platforms aggregate signals about competitors and market shifts, while intent data reveals the hidden signals buyers leave as they research, compare, and consider solutions online.
Synergy: The Power of Integration
When integrated, call recording, CI, and intent data create a feedback loop: intent signals trigger tailored outreach, call recordings capture nuanced buyer reactions, and CI contextualizes competitor mentions or objections in real time. This synergy empowers reps to align messaging, address specific pain points, and respond to competitive threats proactively.
Call Recording: The Foundation of Sales Conversation Intelligence
What Is Call Recording?
Call recording captures audio (and often transcripts) of sales calls, demos, and follow-ups. Modern solutions automatically transcribe, tag, and analyze these conversations, surfacing trends in buyer questions, objections, and deal progressions.
Enterprise Use Case: Enabling Consistency and Coaching
Onboarding and Coaching: Managers use call recordings to ramp new hires faster, providing real examples of top-performer calls and constructive feedback on live interactions.
Compliance and Quality: In regulated industries, call recordings ensure adherence to scripts and compliance requirements. They also provide a factual record in case of disputes or escalations.
Deal Review and Forecasting: Reviewing critical calls before forecast meetings helps leaders validate deal stages and identify risks missed in CRM updates.
Example: Scaling Coaching at a SaaS Leader
A leading SaaS company implemented automated call recording across its inside sales team. By tagging calls based on deal stage and outcome, managers identified patterns—such as specific product features consistently generating interest or confusion. Weekly review sessions using real call snippets accelerated the onboarding process and improved win rates by 12% within a quarter.
Competitive Intelligence (CI): Contextualizing Buyer Conversations
From Anecdotes to Actionable Insights
Competitive intelligence platforms monitor digital footprints: website visits, content downloads, product comparisons, and even news about competitor moves. When merged with call recordings, CI transforms scattered anecdotes into actionable insights.
Enterprise Use Case: Real-Time Competitive Objection Handling
Competitor Mentions in Calls: When a prospect mentions a competitor, the call recording is tagged automatically. CI systems fetch the latest updates about that competitor’s product, pricing, or recent deals, enabling reps to counter objections on the spot.
Playbook Personalization: Sales enablement teams use CI data to update objection handling guides and battlecards, ensuring reps always have the latest competitive responses tailored to what’s actually happening in the field.
Example: Winning a Competitive Bake-Off
An enterprise software vendor noticed a spike in competitor mentions during calls, flagged by their call recording platform. By cross-referencing CI data, they discovered a new competitor discount campaign. Equipping reps with this intelligence, they proactively addressed pricing concerns, reframed value, and won several deals previously at risk of churn.
Intent Data: Surfacing Hidden Buyer Needs
What Is Intent Data?
Intent data tracks digital signals—such as research activity, content consumption, and topic engagement—across the web and internal sites. Third-party intent data providers aggregate anonymized signals from target accounts, while first-party intent comes from your own website and marketing assets.
Enterprise Use Case: Prioritizing High-Intent Accounts
Account Scoring: Reps receive alerts when target accounts spike in intent—e.g., downloading multiple case studies or comparing pricing pages. These signals prioritize outreach and inform call prep.
Personalized Messaging: Reps tailor their messaging based on the specific topics or competitors the account is researching, as revealed by intent data.
Example: Accelerating Pipeline Velocity
A cloud services provider integrated third-party intent data with their CRM and call recording solution. When a prospect’s intent score spiked, a workflow triggered a personalized call. Reps referenced the specific topics the buyer had been researching, leading to a 30% increase in response rates and a 20% faster progression from first call to demo.
Integrating Call Recording, CI, and Intent Data: Real-World Workflows
Workflow 1: Triggered Outreach Based on Intent
Intent data signals high interest from an account (e.g., multiple visits to a competitor comparison page).
Sales rep receives alert and reviews previous call recordings with that account, noting prior objections or interests.
Rep initiates a call referencing both the recent research and past conversation context, using updated CI battlecards.
Call is recorded, transcribed, and added to the feedback loop for deal review and coaching.
Workflow 2: Competitive Objection Management
During a call, a prospect mentions a competitor’s new feature.
Call recording platform tags the mention automatically and surfaces relevant CI data in real time.
Rep addresses the objection using fresh intelligence and logs the response tactics used.
Enablement teams analyze call recordings to update playbooks and train the broader team.
Case Study: Proshort Accelerates Inside Sales with Integrated Insights
One standout example comes from Proshort, an AI-powered sales enablement platform. Proshort unifies call recordings, competitive intelligence, and buyer intent data into a single workflow for inside sales teams. At a global B2B SaaS company, Proshort’s platform identified a surge in competitor mentions just as intent data flagged increased research activity among several named accounts. Reps received actionable intelligence before every outreach, enabling them to preempt objections, deliver targeted messaging, and close deals that would have otherwise been lost to competitors. The result: a 25% improvement in win rates for high-intent accounts within six months.
Best Practices: Making the Most of Call Recording, CI, and Intent Data
Automate Tagging and Alerts: Use AI-driven platforms to automatically tag competitor mentions, objections, and key topics in call recordings for faster analysis.
Integrate Across the Tech Stack: Connect call recording, CI, and intent data with your CRM and engagement platforms for seamless workflows and reporting.
Continuous Enablement: Regularly update playbooks, battlecards, and training modules based on real insights from call recordings and CI trends.
Respect Privacy and Compliance: Ensure all call recording and data usage complies with regional and industry privacy regulations.
Challenges and How to Overcome Them
Data Overload
With so many signals—from recorded calls, CI feeds, and intent triggers—teams can quickly become overwhelmed. The key is to focus on actionable intelligence: set clear criteria for alerts, leverage AI summarization, and empower managers to filter noise from signal.
User Adoption
Change management is critical. Invest in training, showcase quick wins, and make integrated insights easy to access within existing sales workflows. Highlighting how tools like Proshort directly impact quota attainment accelerates adoption.
Maintaining Data Quality
Regularly audit and refine tagging rules, integration connectors, and data sources to ensure insights remain accurate and relevant as your market evolves.
Measuring Success: KPIs to Track
Call-to-Meeting Conversion Rate: Track how often recorded calls with intent signals lead to next steps.
Win Rate for High-Intent Accounts: Measure win rates for accounts flagged by intent data and supported with CI insights.
Objection Handling Effectiveness: Analyze call recordings to assess how quickly and effectively reps address competitive objections.
Ramp Time for New Reps: Monitor onboarding speed as new hires leverage call recordings and intent-driven playbooks.
Future Trends: AI and the Next Generation of Sales Insights
Predictive Analytics
AI is moving beyond descriptive analytics to predictive insights. Future call recording and CI platforms will forecast deal outcomes, suggest next-best actions, and even recommend personalized messaging based on evolving buyer intent.
Real-Time Coaching
Live call analysis—powered by AI—will deliver coaching prompts in the moment, helping reps navigate complex objections or competitive situations without missing a beat.
360° Buyer View
The convergence of call intelligence, CI, and intent data will create a holistic buyer profile, enabling true account-based engagement at scale.
Conclusion
The integration of call recording, competitive intelligence, and intent data is no longer a luxury—it’s the new standard for high-performing inside sales teams. By adopting best practices, leveraging unified platforms like Proshort, and measuring the right KPIs, organizations can unlock a new level of sales effectiveness, win more competitive deals, and accelerate revenue growth in a digital-first world.
Further Reading & Resources
Be the first to know about every new letter.
No spam, unsubscribe anytime.