The Math Behind Benchmarks & Metrics Powered by Intent Data for Complex Deals

This article delves deep into the quantitative models, metrics, and benchmarks that enable enterprise SaaS organizations to leverage intent data for complex deal acceleration. It covers key concepts such as intent scoring, signal decay, benchmarking best practices, and practical applications of platforms like Proshort. Readers will gain actionable frameworks for operationalizing intent data across GTM teams to drive predictable growth and success in high-stakes sales environments.